DRM
Guru
- Location
- West Yorks
They haven’t lost the plot, they’re a commercial business trying to make a profit in a very difficult, crowded market.
The whole Retro styling thing from 25 years ago is over, buyers now want a cutting edge, contemporary product, not something that tries to look 50 years old.
They have, nobody interested in Land Rovers wanted the new Defender, but something that was more like the Ineos Grenadier, that’s what was being dreamed up by the L-R magazines at the time, not many farmers are buying them, they won’t be Defending anything, they’re just for dropping Jeremy and Jemima off as close to the school gates as possible