mjr
Comfy armchair to one person & a plank to the next
- Location
- mostly Norfolk, sometimes Somerset
The Inner Ring | Lost Serendipity – https://inrng.com/2024/10/itv-ends-tour-broadcast/
"hundreds of thousands won’t clear the paywall or tunnel beneath geo-restrictions. It’s the loss of this casual audience that is a pity. A significant chunk of the UK audience is there for the scenery. In time a share of those people will learn how the yellow jersey is awarded, fall off at traffic lights because they forget to unclip from their new pedals and so on. Maybe you’re reading this blog having started out this way?"
"All this matters because plenty of ITV’s viewers won’t switch to Eurosport. Some of those that do move wanting their dose of the Tour de France may not stay if they find coverage spends more time discussing aerodynamic socks than softly-lit holiday destinations; if the day’s reportage is about tire pressure rather than ancient caves. Exclusivity maybe good for Eurosport today but in the medium to long term the supply of new subscribers could dry up. The UK TV audience for pro cycling is set to shrink"
"hundreds of thousands won’t clear the paywall or tunnel beneath geo-restrictions. It’s the loss of this casual audience that is a pity. A significant chunk of the UK audience is there for the scenery. In time a share of those people will learn how the yellow jersey is awarded, fall off at traffic lights because they forget to unclip from their new pedals and so on. Maybe you’re reading this blog having started out this way?"
"All this matters because plenty of ITV’s viewers won’t switch to Eurosport. Some of those that do move wanting their dose of the Tour de France may not stay if they find coverage spends more time discussing aerodynamic socks than softly-lit holiday destinations; if the day’s reportage is about tire pressure rather than ancient caves. Exclusivity maybe good for Eurosport today but in the medium to long term the supply of new subscribers could dry up. The UK TV audience for pro cycling is set to shrink"
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