Rebranding of Cycling Uk

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Paulus

Started young, and still going.
Location
Barnet,

Sharky

Guru
Location
Kent
I've been a "CTC" member for years, really just for the insurance. One of my first cycling club insisted that membership was mandatory.

When I was commuting I was one that encouraged cycling and the number of commuters went up. But hardly any of these bothered with joining the "CTC". But nearly all of them were signed up to "Strava".

Perhaps there is an opportunity here for "CTC" and "Strava" to become beneficial partners to each other.
 

Venod

Eh up
Location
Yorkshire
I think Cycling UK was a big improvement on CTC, Cycling Tourist Club was probably OK when it was just for Cycle Tourists but it is much more now, BCF in my eyes is more of a racing based organisation, Cycling UK caters for all cyclists.
 

Ming the Merciless

There is no mercy
Location
Inside my skull
Sandals with socks!

Doesn’t matter as long as you riding your bike. Live and let live.
 
It was interesting how the BC and Team Sky success of the post 2011 era impacted the perception of cycling amongst non-cyclists and led to an increase in people entering the sport.

People entering the sport/activity is ultimately what changes public attitude as more of them become us. In this respect returning to a proper funding of grassroots to pro racing, from youth teams to a British led World Tour team would likely have more impact than anything else.

Quick reality check:
The budget for Team Sky alone (so ignoring grassroots) was 38million.

And show me how that money helped us reach Dutch levels of cyclists on our roads.
 

classic33

Leg End Member
@PhilipBenstead007, why do they feel the need for the rebrand after so short a time?

Maybe looking at the reasons they have for doing this will give them an idea of where and why the last rebrand failed. Also why many didn't renew their memberships last time.

Jon Snow stepped down as president of the CTC in 2020. Your edited, to include the piece on page 12, post shows how out if touch Cycling UK is.
 

mjr

Comfy armchair to one person & a plank to the next
Perhaps those at the head of the organization could set an example to other cyclist.
View attachment 754505
Riding on the right hand side of the road.
Great example being set! Reclaim the streets! (Unless there's oncoming traffic or an island with a ↙️ that's probably legal, plus we can't see the nearside kerb to know if that's "on the right" or merely central on a narrow street.)
 
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