Rebranding of Cycling Uk

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Dogtrousers

Kilometre nibbler
Was it due to their reckless use of photos showing women riding on the "wrong side of the road"?

Frankly, she's turning our roads into a death trap.
 

All uphill

Still rolling along
Location
Somerset
Reading all the posts in this thread suggests to me that people interested enough in cycling to put their hands in their pockets are a very diverse selection of people.

I am glad people go mountain biking, gravel biking, commuting, racing and group cycling, campaigning, but I do none of those activities, and am confident that those who do don't know I exist.

I imagine it is relatively easy to extract money from a coherent group with shared interests, but less so from a variety of people who have different interests.

Tldr. People who ride bikes have different motivations that can't be fitted in one grouping.
 
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Bonefish Blues

Banging donk
Location
52 Festive Road
Maybe I should have added that there aren't enough of any sub-group of cycling to create a financially viable magazine.

Or magazine collectists either, you're right! Funny lot, cyclists, fiercely independent, yet strangely tribal. Cat herdists are like that too :smile:

I'd hate to work with cyclists!
 
Reading all the posts in this thread suggests to me that people interested enough in cycling to put their hands in their pockets are a very diverse selection of people.

I've liked your excellent post. But:
A number of the people here have at best "put their hand in their pocket" to buy cheap insurance.( Often so they can get access to a free event... )

Others have stopped since their discount was reduced.
Or stopped because members are no longer subsidising the events they enjoyed.

Others show an amazing (and specific) inability to research where their money goes/went.

Funny isn't it...
 

Oldhippy

Cynical idealist
Photo Winner
And others, like me will support anything that promotes cycling as normal transport and all it's other guises and specialities in the hope we as a nation catch up with so many others that see the multiple benefits of reducing choked cities and towns. I've never used or considered insurance, money off or buying the latest must have but happily pay for and receive a magazine that has my interests specifically. I may disagree with the way they go about doing some of it but it is better than nothing. Also sites such as the fabulous CC promote cycles and cycling in its many guises as do every one of us who pops down the supermarket, dons their lycra and plastic hat, cycles around the world or goes camping for the weekend. It's all better than doing nothing at all.
 
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This month's magazine arrived today, it has an interesting question from a reader in the 'Advice' section about liability for issues from charging eBike batteries, the book reviews section has a book I might buy 'Gravel Rides Peak District' and theres a long article about DIY bike fits (I'll have to read that a few times to absorb it). Also theres a review of the Marcher Castles Way route they've put together, you can downlowd the .GPX file for that online.
 
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