Blimey - Banana Industries, really playing around with their prices, but then again they're fully entitled to do so, but 3 examples I recently bought...
Blank mystery t-shirt, was £3 now £6
3 pairs of mystery socks, were £6 now £7.99
50mm tubeless valves, were £8 now £15
Still think this is a bargain though for £144:
https://www.bananaindustries.co.uk/...e-12s-32t-175mm?_pos=1&_psq=sram&_ss=e&_v=1.0