Sure.
But equipment manufacturers have to assume that users will do this. Or face astronomical law suits.
Actually I am being a bit mean, the article was written pretty objectively and he later does admit to poor braking technique and mismatched equipment in the comments. He does let the spokespeople have their say.
Generally though, I'm doubtful that a manufacturer(s) would be convicted of negligence and sued in a scenario like this, particularly when the potential plaintiff is the editor of an online bike website and really should know better!

Anyway it's going a bit off topic.
The comments are pretty interesting though, particularly the amount of comments from people who ride tandems and use cable operated BB7's who have never had any problems because they used appropriate rotors and proper braking technique. 2x the power and weight, with only slightly more aero drag.