No it isn't. You cannot buy a car. Staff are also told not to try to sell the cars. They will give you information, let you see the cars and take a test drive. But there is no sales incentive for staff. No discounts. No wheeler-dealing. It is not a dealership. You buy the car online, in your own time. No pressure or creepy sales tactics. No ignoring you if you obviously aren't buying, or shmoozing you if you look loaded.But you can go for a test drive, and be fed all the speel. The only difference being once you have been "sold" the product you go online to order it rather than deal face to face.
You can also get your car serviced there and buy parts and accessories.
It is a dealership by another name.
A car dealership, or car dealer, is a business that sells new or used cars, at the retail level, based on a dealership contract with an automaker or its sales subsidiary. Car dealerships also often sell spare parts and automotive maintenance services.
Tesla stores do not have dealership contracts as they are not dealerships. They are not independent of Tesla. They do not sell cars.