Instead of selling you a car, Tesla Stores simply exist to give customers a place to see sample vehicles and get more information. This format entirely removes the stereotypical sales-pitch that often comes with a car dealership; the people working in the Tesla stores are not trying to sell you a vehicle. They’re there to educate you. And that’s a completely different mindset.
Having a place to educate consumers about Tesla vehicles is useful, especially in an ever-changing auto industry. With
hybrid and electric vehicles moving toward the forefront, more and more people are seeking information on how they work and the benefits to driving one. These stores are working to educate the public, even if they don’t pick out a Tesla for themselves.
I went into a Tesla store to see it for myself. The Product Specialist explained to me that their goal is not to sell you a vehicle. To paraphrase his words, “We know that most of the people who walk in that door don’t plan on buying a car,” he said. “Our goal is to inform people that these are the kinds of cars that are out there, and they are becoming cars that everyday drivers can afford.” The specialist, of course, was referencing the new, more affordable
Tesla Model 3.