I've seen and heard a few of these type of corporate attempts to be playful, which is supposed to bring a smile, but in realilty sounds partonising. I don't wish to be spoken too as if I am a nursery school child. One of the worst is using the toilet on a Virgin train, one thing to stimulate bladder shyness in me is have a female voice talking to me when I am trying to empty my bladder. Next on the irritation list is the crappy Heart radio waffleverts consisting of a screechy sprog blabbering on for 20 seconds without getting to the point. Needless to say any adverts like that and the radio is switched off before I get to hear what the advert is advertising, thus having the opposite affect on me than was intended.