Is there a "best" product then that you can squirt in and forget?
I don't know. But I can give you some pointers and my reasons for saying so. You can then make up your own mind or better still, launch some experiments of your own. I just don't have enough personal experience with tubulars. I adopted clinchers in the 1980s and never looked back. Having said that, I had plenty of customers who believed all the lore around tubulars and that I had to deal with.
Sealants come in two basic varieties: latex based and other. The latter is typically a glycol concoction that doesn't congeal but is a great carrier for all sorts of hole-plugging substances ranging from paper mache to rubber granules, maize flour and polyethylene beads. A thick liquid (glycol) keeps the bits in suspension and when a tyre is punctured, air forces the gel through the hole and some of the particles will block the hole. The substance never really dries out and it is just a mechanical blockage in the hole. Often just riding for a long time with the "repaired" tyre or washing the blockage out from the outside will renew the leak and it typically seals again. You can also see a continuous seepage and wet spot around the hole. The advantage of this type of sealant is longevity. You can keep it in the tyre for the tyre's lifetime. It doesn't dry out or deteriorate and isn't affected by CO2 inflation.
Latex congeals into a soft rubbery substance and jams the hole like a blob of glue would. The liquid solution congeals very quickly when it is forced through a tiny hole at speed. Most latex sealants will also contain a bit of rubber granules to help with sealing bigger holes such as one typically get when a twig punctures a MTB tyre. However, latex sealants dry out very quickly and form hard lumps in the tyre. On big tyres such as 2.5 inch MTB tyres where at least 200ml of sealant is required, this lump is the size of a golf ball and puts the wheel out of balance. On a good road you can feel the unbalanced wheel as a fore-aft oscillation on the bike. Note the feeling is not like that of a car with an unbalanced wheel but rather like a quickly-oscillating power surge. Latex sealants are an emulsion of ammonia water and pure latex. The ammonia preserves the raw tree sap that will otherwise just rot like fruit juice and, it dilutes it and keeps in nicely suspended throughout the solution. However, bring that in contact with CO2 and the pH changes and latex precipitates out - we say it crashes out of the suspension. This can be seen by a ball that suggests it suddenly clumps together and no longer wants to be part of the overall solution. Some people think it is the freeze brought on by the cold CO2 that causes it but temperature plays no role there, it is the chemistry of the solution.
Back to your question of should one put it in beforehand and what is the best? Yes, you should put it in beforehand if you want to benefit from on-the-go puncture protection. Which one is best I don't know. I do know that latex doesn't congeal when a 120PSI thin-wall tubby punctures. It shoots right out and makes an awful mess of you and the bike. However, it does congeal subsequently with lower pressure. That means you have to re-inflate at worse or if you are lucky, it may seal once most of the air is out of the tub. The glycol-based sealant requires a bit of "meat" in the puncture to work and tubulars don't provide this. They are just too thin.
I suspect you may have some success with latex and occasional success with glycol (depending on the particular filler in there) but I can't tell you which will work best. I don't even know the UK brands available to you.