We have 1960's 'picture windows' and hence need low and log radiators in some rooms. Only one major Co in UK had the required sizes, and we ordered them. The next week they came strapped onto pallets - One was strapped with such force that the brackets on the rear of the rad were bent, so back it went. The replacement arrived the following week, and the brackets were ok, but it had a scratch across the front near the top. I called the Co and asked what they would do....... it was a choice of yet another (presumably a large cost to them), so I seized my opportunity and took a £50 refund and got the paint pot out! Each rad was over £200 (this was 15 years ago) and had 2p worth of packaging for protection.
Contrast that with the rad we got from Screwfix which came double-boxed with extra padding - the packaging alone must have been £3 worth! and it was only a £40 rad.