You need a much more scientific study to determine what improvement, if any, you are seeing. 10% in the world of fuel economy savings is HUGE - car makers will have your arm off for a 1% improvement. Fuel economy is notoriously tricky to evaluate under anything but the cleanest scientific conditions - there are myriad factors that impact it such as weather, traffic, topography, tyre pressure, wheel alignment, tyre condition, vehicle load, accessory use, barometric pressure and - biggest of all - the driver. No matter how consistent you think you are driving, you are not. In fuel and oil testing laboratories all of these variables are eliminated and a robot does the driving and improvements in fractions of a % are a good result.
That said, I see no reason why a 'better' fuel shouldn't give you some benefits, which can be incremental over time as fuel systems get cleaned up, injectors get more efficient etc.