Dangermouse
MousePower
Says who? I can't find anything in the original article that says any such thing. The closest is: "Richter says his lawyer thinks they have a good case to make", which (a) isn't quite the same thing, and (b) comes from, er, let me see now...'his lawyer' - ie, the guy who stands to make craploads of money 'making a case', win or lose.
IP law exists for two basic reasons, both in my view perfectly valid.
One, if I've invested the time, effort and money - both by investing in the name and by working my balls off to ensure that goods sold under that name are the dog's bollocks - to make 'Bobo's' a name people trust and will pay a premium for - why should you be able to capitalise on that investment by selling your goods as 'Bobo's'? Earn your own goodwill, don't parasite on mine.
Two: what if your Bobo's aren't much cop, and stories start going around (and Lord knows, stories can 'get around' these days) about how 'these Bobo's aren't all they're cracked up to be'?
In short, why should you be able to cash in on my investment, and what gives you the right to put that investment at risk?
And that applies whether 'you' are another corporation, a mom & pop store or an ex-vet. Them's the rules, and they're there for very good reasons. If you don't like 'em, don't play the game.
PS And that, being my position as clearly as I think I can state it, is where I withdraw from the fray. Disagree by all means; I'm outta here.
You are correct, but in this case it seems to be that a giant corporation are bullying some small fish in a big pond over a name that clearly belongs to France not exactly theirs to say who can use the name.