Rebranding of Cycling Uk
- Thread starter PhilipBenstead007
- Start date
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Drago
Legendary Member
- Location
- Suburban Poshshire
If awareness and engagement are poor then a rebrand isn't the answer - just ask Evri or the British Government.
OP
OP
PhilipBenstead007
Regular
Click on the arrow on the right.
classic33
Leg End Member
Page 12, of the 16 pages available is about a DIY bike fit.
Dogtrousers
Kilometre nibbler
Years ago it was an organisation I joined because they did insurance. It also had a very boring magazine.
Then it changed its name from CTC to Cycling UK. It still did insurance. And still had a boring magazine.
What wonders lie ahead?
Then it changed its name from CTC to Cycling UK. It still did insurance. And still had a boring magazine.
What wonders lie ahead?
Why not go the whole way and include tent campers? Didn't what is now the Camping and Caravanning Club and was once the Camping Club start as a section of the CTC?
Emanresu
I asked AI to show the 'real' me.
Whenever I see the word "charity" I check their Annual Accounts. Staff costs are £5.5mn from a total spend of £12mn. Top salaries are reasonable but what is a "Director of Behaviour Change" and does he/she live in the dungeon?
https://register-of-charities.chari...y-details/5026584/accounts-and-annual-returns
https://register-of-charities.chari...y-details/5026584/accounts-and-annual-returns
Drago
Legendary Member
- Location
- Suburban Poshshire
A name change to Hermes?
The CTC's logo was the winged wheel once apon a time.
rogerzilla
Legendary Member
The current brand (awful IMO) is a direct rip-off of Macmillan's, down to the childish font and "we are" prefix.
wiggydiggy
Guru
Exactly. Its the cheapest 3rd party liability/personal insurance I could find, more so as I am able to get the Student rate. The discounts can be good though I try not to buy for the sake of it, its worth checking before any purchase if they do one.
fossyant
Ride It Like You Stole It!
- Location
- South Manchester
Ah, but the OP says you need to be a CTC member to log in
There is no CTC.I think it needs renaming 'sandal wearing cycling club'.
BC Member here.
Ian H
Ancient randonneur
They have over the years shed the York Rally, the Birthday Rides, Holidays and Tours, all the things that made it a club. Compare and contrast the FFCT over the Channel.
Also British Cycling have - to quote a previous director of the CTC - parked their tanks on the CTC's lawn.
Also British Cycling have - to quote a previous director of the CTC - parked their tanks on the CTC's lawn.
Profpointy
Legendary Member
Indeed. I too voted against the change and indeed the change to being a charity. I was never an active member but was happy to support it as being "a good thing" and also enjoyed the magazine. I have long since lapsed as it changed to something that no longer seemed worthwhile and the powers that be got rid of the guy writing useful technical content in said journal. Not impressed that quite a few senior executives seemed to be from the "great and the good" rather than having any real interest in cycling so it all got a bit self serving and pointless
All uphill
Still rolling along
- Location
- Somerset
I have no history with CTC and Cycling UK.
I joined Cycling UK a few years ago for the insurance benefits and I like their efforts to broaden the appeal of cycling.
However I find the magazine dull. For me the age of the magazine, any magazine, is long past.
Maybe CUK needs to make a takeover bid for an established Cycling forum.
I joined Cycling UK a few years ago for the insurance benefits and I like their efforts to broaden the appeal of cycling.
However I find the magazine dull. For me the age of the magazine, any magazine, is long past.
Maybe CUK needs to make a takeover bid for an established Cycling forum.
