Good morning,
An update: PlanetX has been sold to Winlong Garments, who appear to be a Rotherham-based clothing manufacturer -https://road.cc/content/news/future-planet-x-secured-cycling-retailer-sold-301801 with the purchase being funded by Baaj Capital -
https://baajcapital.co.uk/......
The only name associated with Winlong is
https://find-and-update.company-inf...cers/39lSGYWWdGYz-iTGg-Iaei0jgBs/appointments
Looking at all the other companies he is a director of seems to suggest someone who understands importing and retail.
As he was able to raise funds to buy a business that at first glance appears unrelated to his other activities suggests to me that he already has a business relationship with PX and can show why the company failed and how it could be run successfully.
But is this by following the
Ribble route of pretty much selling the same things as before but saying we are now a premium supplier and adding 50% to the prices? Or maybe going the other way and competing with the Halford's Carrera range?
I can't see why Private Finance would want to get involved with just one cycle shop with a very mixed internet reputation, so are we about to see Planet Xs in every major high street?
Otherwise expanding as an internet only/mainly business they run in the same problem as many of the big names in internet fashion are struggling with; The cost of product returns.
A really standout option would be actually making frames in UK, but there nothing that I can see that suggests an interest in manufacturing, so I can't see a factory being set up with autoclaves to cook PX CF frames or welders joining bits of Reynolds tubes in a labour and training intensive business.
I am interested to see if there is a new idea coming out of this sale, I am being a bit ridiculous here but something like a souped-up Kleeneze/Amway/Tupperware model, where a central warehouse supplies very independent retailers.
I also wondered if the PX/Carnac/Holdsworth brand names were worth enough to be worth buying for use with a clothing only business and there is no intention to sell bikes or bike parts. I really can see this as making sense, it is longer term plan but competing with Rapha seems much more synergetic.
Aimed at the L'Eroica market selling £200 Orange and Blue Holdsworth jerseys could be very attractive.
Bye
Ian