Good morning,
Looking at the announcement
New Owners,
New Location,
New manufacturing equipment,
None of the old staff,
"Small" price increase,
Increase in production speed
Continuing current range of off the peg with some updates
Partly owned by a bespoke builder.
This seems to suggest to me that the new owners have very clear plans on what they want to do and that is to make as many frames as the market wants. A step up from mass produced unbranded cro-mo but a step down from a fully bespoke frame.
I find myself agreeing with the view that the steel frame market is small, but Trek sell the 520 and Specialized the Sequoia, along with Genesis having the Croix/Tour de Fer in both 725 and 853 and as both a complete bike and frame only.
Ribble tried out a 525 frame and their current range includes a 725 bike, yes you can buy the frame only but it is cheaper to buy the whole bike and sell of the rest of the bike. :-)
So the market is not that small.
But I do wonder if the demand for frame only still exists, as it is gets harder to buy bits locally self assembly get harder and of course you are paying a much higher price buying the parts individually from various retailers.
I can easily see why a fully built Bob Jackson bike would sell in both the England and the USA, hand built in England steel frame coupled with the latest Shimano/SRAM/Campag. I am sure that it would sell in Wales/Scotland and NI but the "hand built in England" bit wouldn't be a selling point. :-)
Although unlikely I could also sea a 6/7/8 speed Bob Jackson drive train selling, "a traditional design and a long life drive train". Although I see the benefits of my 10 speed bike when riding fast, for pleasure I find the 8 speed fine, I could easily lose the 11t sprocket although it's a nice to have, making it 7 speed. Coupled with Bob Jackson hubs that only support 7 speed cassettes "allowing greater dishing and stronger wheels"
I imagine that the development costs of a brifter are quite high, but front and rear mechs? Clearly they would never be as cheap as Claris/Sora and maybe they are more complex than they appear, for example the springs might actually be quite specialised and need to be ordered in large numbers.
Although I have never ridden one I am a fan of the idea of the Classified hub gear, the two speed wireless hub that takes a cassette, which shows that the big three don't have the drive train market fully sown up for ideas.
Having been very positive about steel, the facts are that Planet-X has tried to sell both premium steel and unbranded cro-mo steel frames in the very recent past and does not do so now. The latest Raleigh 753 team replica still appears to be in stock in some sizes and the 525 replica took a long time to sell.
So could they offer aluminium or carbon frames? I really don't know how viable that is, I know that Out-of-Autoclave CF is well established but tooling up for formed aluminium seems out of the question and either seems to defeat the purpose of the brand anyway. To me it is now about the brand as much as the product, Taiwan makes a lot of steel frames very well and quite cheaply.
The old BJ site's prices initially looked very attractive but I found them confusing as the material for forks and stays was often not specified and there were upgrades to what I thought they would have been anyway! So I am not sure how much scope there is for prices increases before you get into fully bespoke territory or many potential customers think, yes I do like steel but "how much!"
I can't help but be pessimistic unless they offer full bikes.
Bye
Ian