John Lewis Christmas ad

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vickster

vickster

Legendary Member
Well, Michel Roux Jr just cooked the hare on Masterchef

...tomorrow the bear? :eek: :hungry:
 

Berties

Fast and careful!
7 million on the advertising campaign they are going to have to shift some tat ,to cover that,I looked around the store in Southampton and to be honest who buys the stuff
 
Just watched the behind the scenes for this years campaign and I can't help but admire the skill that goes into making the advert.

View: http://youtu.be/WKfFhUdXA5M



The emotional connection that John Lewis is trying to make with viewers in the advert is genius. John Lewis strategy is to differentiate and care about customers, employees (it's a co- op) and quality of product rather than making the sale and not caring for after sales support like other retailers. The advert echoes what they are all about.
 

Ganymede

Veteran
Location
Rural Kent
I had to take my ageds to John Lewis today. This song on repeat.... AAAAAAAAAAAAAAAAAAAAAAAAAAAARGH!!!! Cruelty to the punters but most of all to the staff who have to hear it over and over again! It wasn't over the PA but from a few TV screens dotted about so you kept sort of running into it.

AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAARGH!!!!!!!!

Bought a couple of nice loo brushes though. Christmassy.
 

GM

Legendary Member
Think I prefer this version better......

 

AndyRM

XOXO
Location
North Shields
I'm not a fan of this years effort. Sends a weird message about buying love I feel.

Their best efforts have been the snowman one from a couple of years ago, and the kid buying his family presents.
 
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