I'm learning to be snobbier about bikes but only in the price banding, brands don't even enter my head yet. 6 months ago I thought £300 would have been a really expensive bike..........
But I've been through all this in my incarnation as an enthusiastic golfer. There is a lot of correlation, and I'm sure it must be so for other hobbies as well. In golf I tried just about every gimmick and gizmo going. Once you got beyond the GCSO(golf club shaped object) level, there were only three aspects that made a difference:-
using equipment, clubs and balls, best suited, and fitted, to you
the amount of effort you put in to practice and improve
the level of natural talent you had
I know I'm going to burn through money on bikes, some of it foolishly, as I tinker and learn. I'll develop irrational hatreds of some brands, generally based on the flimsiest of evidence. I'll both love and hate the hobby(not sport for me, I'll never be that good) at various times, frequently on the same day. I'll keep improving until I find my natural level, dictated by ability, age and time available to improve. I'll keep logs of what I achieve, try new gizmos and may even give clipless a go sometime.
Most of all I'm going to have fun, I'll go on CC rides when I can and when I can keep up. I'll probably have a pop at Audax, L2B and maybe, one day, LEJOG. I'll meet a lot of like minded folk, see a lot of bikes and fully expect to admire most of those bikes, maybe their owners as well.
For all this I have to thank some scrote of a bike thief. If I hadn't had my old, cheapo, bike nicked first time I left it at the station. I wouldn't have looked at new bikes and wouldn't have started thinking about a 40 mile round trip commute. Most of all I wouldn't have the guys at the golf club burst out laughing when I suggested I might try this. I may have started out to prove a point but am totally amazed by the buzz I get from cycling.