Having just retired from that industry I'll give you an idea of the costs involved in that £110 bottle:
Assuming 100 gms contents:
7 percent perfume oil about £1.00
Ethanol and emollients, UV stabiliser about, I dunno, 50p
Packaging a couple of quid
And so on.
Robbery
That is only a very small list of what it takes to get it into the customers hands though. Did you complain about your high wages which were part of the cost and did not list, I have never been in that industry but I have been a business owner for a long time.