As with so many things in social and health policy we need much more targeted support and targeted unlocking. Free face coverings if we get them need to get to one's who need them. We need a clear simple public health message on why and how you use them. It's not that difficult as kids we quickly learn how to use a hankie. We already have the the flu catch it , bin it. It's not the same as a clinical setting and that needs to cut though. To deal with any negative thinking on the issue. We've had and still are getting so many mixed public health messages it need's someone to take it over and oversee it with one format, one set message. We made a good start at the beginning with the same posters at the same placers now it's all over the place. Shops have different ones , councils have own take it. We have set road signs for reason , successful companies have set formats for a reason. Yet the current public health one is all over the place. We can't safely unlock without one.
It could have been as part of covid secure, to have set posters!
Not that opinions here count very much, but as it's such a central plank of the getting even vaguely close to anyone indoors I'd have two public messages. One public information campaign on coverings and one on the 2 metre rule. I suspect there isn't these campaigns on some level as the government's changed/changing its mind on both of late. I don't think PHE are the people to do this either.
coverings, something along the lines of:
- recap that we're 4 months in and hard to assess level of risk, but more is known now
- 40%+ are asymptomatic
- the virus spreads a lot easier indoors (present evidence/stat)
- wearing a covering can stop you passing it on to someone else, who then passes it on to someone else
- it's hard to keep distance in a non-household indoor environment so must be worn then if less than 2m.
- public transport a risk (cite evidence)
- all responsible for health and safety at work, wouldn't want people important to us who are at high risk to get it
- it's a big change for society, be polite to people and follow instructions, remind others politely.
2 metre rule, something along the lines of:
- complexity of environments but 2 metres a distance where the risk is very small
- graphics of set ups
- hard number
- comparison of 1 m, 50 cm, 2 m. indoors/outdoors/well ventilated
- hard, but if people stick 2 metres apart, reduce contact significantly and follow other guidance then physically distanced social activities and work and some degree of normal life can exist for the next year. the alternative being waves of lockdowns.
Interesting health officials and medics have been saying the last 24 hours they want a public information message. The daily press conferences need ditching. There's not any new news most days and they are a massive distraction and lose their impact having them every day. The media discourse is now all about panicked teachers and parents, MPs grumbling about going back to work and endless stuff about jolly holidays.
In general I am sceptical about getting people to do things for a prolongued period of time. For me the public information campaign would have an impact of maybe a month to help things on before a second smaller wave or if we're lucky before the winter wave. When things do change, behaviour will likely change.
The track and trace message (not that that's properly running any time soon is not clear enough). It makes it sound like anyone who comes into contact is high risk and have to quarantine for 14 days. In fact less than 2 m for more than 15 minutes. Rather different. But as Whitty said himself, this fits into the whole 2 metres thing.
There's a public message needed on the App too (wjhenever that 'properly' happens).