Well, that's a confused clusterfark of communication, isn't it? Am I meant to remember the top slogan, the bottom slogan, the five little icon-bullet points, the warning banner across the middle or what?
A campaign team that relentlessly hammered one single not-entirely-truthful slogan through a referendum campaign is looking nervous, flip-floppy and out of its depth now it has power and a real life-or-death challenge. It's really annoying. I think even those of us that campaigned for the other side (and would have had mixed feelings about their other project stuffing up - happy to see them fail but sad to see our compatriots in economic difficulty) would really love Dom, Boris and co to get their shoot together now and communicate clearly, calmly and consistently again, rather than die on their bottoms quite so painfully (and lethally) for the country.