It was clear but a few weeks ago, someone decided we were thicker than most countries and switched to the message which only mentions staying home: "stay home, protect the NHS, save lives". This mismessaging is probably literally killing people.
Here's the current Dutch message:
View attachment 515689
IIRC, they're on a trajettory closer to Germany than Italy than the UK is. This may be part, but only part.
Places like South Korea have cool videos with the three-point message, but I can't tell which is official and current.