ASA/ Cycling advert/ You just couldn't make it up...

[ComedyPilot]

Helmets and hi-viz promotion in cycling are like weeds in an otherwise pristine garden. They keep popping up and need to be cut down before they infest the garden totally.

 

[Mo1959]

It's going to get a mention on the Scottish news tonight.

 

[400bhp]

Number of complaints:5

The ASA have to act on complaints.

Awaiting the plethora of complaints on absolutely anything involving a car in an advert.

 

[Spinney]

The ASA have to act on complaints.

Awaiting the plethora of complaints on absolutely anything involving a car in an advert.

They have to consider complaints. They don't have to act like total tools and ban things that are perfectly OK.

 

[400bhp]

They have to consider complaints. They don't have to act like total tools and ban things that are perfectly OK.

Don't you understand the word "act"?

Semantics my friend.

 

[glenn forger]

That's not me! Some bloke of the Guardian I think.

That complain is kind of a philosophical Gordian knot, the ASA MUST find themselves guilty of being shoot at their job, ha ha!

 

[Spinney]

Don't you understand the word "act"?

Semantics my friend.

'act' can have many meanings.
'considering' a complaint is acting.

If you mean an action such as banning, you are implying they have to ban any advert that anyone complains about.

 

[400bhp]

'act' can have many meanings.
'considering' a complaint is acting.

If you mean an action such as banning, you are implying they have to ban any advert that anyone complains about.

Yeah, whatever

 

[glenn forger]

The fundamental point is, those that introduce the danger expect the victims to concede.

It's like a version of the smoking ban where smoking's still allowed but pub goers have to wear hazchem suits.

 

[albion]

That Sustrans comment puts it very well.

The ASA are simply confirming prejudice. A prejudice that actually puts the average wooly hat cyclist at risk of yet more hostility.
Its interesting that they simply reflect much of the news media 'breeding intolerance' attitude.

 

[Gary Cummins]

The CTC were on the case from very early yesterday, apologies if somebody has already posted these, but links are here:

http://www.ctc.org.uk/news/advertis...-ruling-threatens-promotion-of-normal-cycling
http://www.ctc.org.uk/blog/chris-peck/which-ads-are-now-banned-your-examples-wanted
http://www.ctc.org.uk/sites/default/files/1401_appcg_asa_nice-way-code-ruling_let.pdf

 

[tadpole]

The ruling has been Withdrawn
http://www.asa.org.uk/News-resources/Media-Centre/2014/Cycling-Scotland-Ruling.aspx

 

[glasgowcyclist]

Their statement doesn't give me any confidence that they'll retract their statement on the lack of a helmet.

The ASA has withdrawn its formal ruling against a Cycling Scotland ad pending the outcome of an Independent Review. That followed a request from Cycling Scotland, in which it argued that the ASA’s criticism of the positioning of the cyclist was incorrect. The decision to withdraw was made by the ASA Chief Executive in light of a potential flaw in our ruling. Once the Independent Review process is complete we will publish our decision on our website.
​

Their review appears to centre on the criticism of the cyclist's road position, not the freedom to choose whether to wear a helmet.

GC

 

[Frood42]

Cycling Scotland Ruling

30 January 2014
The ASA has withdrawn its formal ruling against a Cycling Scotland ad pending the outcome of an Independent Review. That followed a request from Cycling Scotland, in which it argued that the ASA’s criticism of the positioning of the cyclist was incorrect. The decision to withdraw was made by the ASA Chief Executive in light of a potential flaw in our ruling. Once the Independent Review process is complete we will publish our decision on our website.

http://www.asa.org.uk/News-resources/Media-Centre/2014/Cycling-Scotland-Ruling.aspx
.

 

[glasgowcyclist]

http://www.asa.org.uk/News-resources/Media-Centre/2014/Cycling-Scotland-Ruling.aspx
.

I think that's a TMN for me and for tadpole...

GC