ASA/ Cycling advert/ You just couldn't make it up...

[PedalCat]

42 seconds and they don't take the opportunity to tell a wide audience that their tax discs are not road tax discs and do not entitle them to priority over cyclists/pedestrians/horse riders. Many drivers will think "I'm being asked to be nice to cyclists even though they don't pay road tax, and therefore have less right to use my roads" or something similar.
What an opportunity missed.

 

[youngoldbloke]

Being a convertible doesn't mean no seatbelts.

GC

How old is that car? If pre 1965 it doesn't have to have belts I believe.

 

[glenn forger]

 

[snorri]

The ASA has mail...
https://www.ctc.org.uk/sites/default/files/1401_appcg_asa_nice-way-code-ruling_let.pdf

 

[Bromptonaut]

How old is that car? If pre 1965 it doesn't have to have belts I believe.

It's got a non dated plate, either personal or NI. I'm no expert on Mercs but I'd date it from eighties. Certainly not pushing 50 yrs old.

 

[Bollo]

A meta-complaint, you scamp. I like it.

 

[mcshroom]

I think the ASA saw this coming. According to their own twitter feed they started advertising for a new 'Complaints Executive' - yesterday.

 

[400bhp]

Why was my post deleted?

Bloody gestapo

 

[snorri]

Why was my post deleted?

Failed to meet the honest, decent, legal and truthful guidelines, sorry but ASA are doing the modding here now.

 

[glasgowcyclist]

How old is that car? If pre 1965 it doesn't have to have belts I believe.

I agree with Bromptonaut, it's a Merc from the '80s, so will have seatbelts fitted. I had the old static belts in my TR4a (1966 model) and friends who had older TR2s or 3s often fitted them with modern inertia reel belts or even racing harnesses.

GC

 

[ComedyPilot]

The ASA UK are getting a right old kicking on Twitter.

So is James Cracknell........

 

[Sore Thumb]

Remember the car advert that shows the passengers letting of flares out of the cars window.

Is the letting off flares a breach of law or Highway Code?

Well it does not matter as the ASA allowed the advert.

So when I'm next on my bike, I'm not going to bother with hi viz or lights. I'm just going to get a few distress flares and set them alight when cycling.


http://www.ctc.org.uk/blog/chris-peck/which-car-ads-show-breaches-of-highway-code

 

[400bhp]

What about the stupid ad that has the cars going in the water.

For the Fiat 500

Ahh but tis OK as they put a disclaimer on it.

 

[Bromptonaut]

It's been pointed out elsewhere that in addition to the potholes there is another hazard. The carriageway edge is stone setts - not something you'd choose to ride on.

 

[Sore Thumb]

Sustrans don't like the ASA ruling either

http://www.sustrans.org.uk/blog/mystifying-asa-ruling-cycling-safety-advert

But comments think that sustrans have lost the plot.........