[QUOTE 3589598, member: 9609"]I finally got round to giving this a go,
Made an upside down fire as per the instructions
Looks promising[/QUOTE]
You don't have any kindling in that fire. You've got tinder (newspaper) and fire wood. It ain't ever going to work like that. (Scout Leader and ex Scout who has been building fires for the last 40 years)
Arrange your split logs at the bottom so that pointy bits go up wards to catch embers. Arrange smaller logs above, at 90% so they don't smother the fire and allow max air flow. Random kindling layer above (think "Pick up Sticks"). Then a mix of tinder and kindling to cover the lower layer. Sometime it helps to add a layer of kindling above that to create more embers.