Once a Wheeler
…always a wheeler
If he was good enough for the Bat Cave…Now you’re showing your age @Dave7 .
The advent of Cyril Lord was because of an new technology in the industry. Up until then carpets had been woven on a loom, be it Axminster for figured multi coloured designs or Wilton for plain.
A process invented in Dalton Georgia USA (still a huge centre for carpet manufacturing) used a hollow needle to punch yarn through a scrim backing which was then backed using a secondary material stuck on with latex to give it stability. It worked like a sewing machine and in fact these tufting machines, as the process was called, were made and still are by Singer. The cloth came off the machine like pulling toilet paper unlike the slow weaving machines so costs were much lower.
Initially these tufted carpets were synthetic which further lowered costs and the strength of the yarn prevented breakages. Now the vast majority of carpets are made by this method.

Makes all other product placements look threadbare.