On an identical 30 mile loop. The next day.
There is no traffic in Cumbria.
Probably was mainly tyres, or a better day.
My point was mainly that the new kit felt better, certainly more comfortable, maybe faster. If it makes ones ride more enjoyable then it is a good upgrade.
You are digging a deeper hole for yourself. Your claims for your new wheels so far include:
Increased comfort
Increased speed
Upgrade (i.e. the new wheels are better than the previous)
Improved handling.
Quicker (although I don't know how quick and faster differs)
Increased average speed (also don't know how that differs from the other types of speed increases).
These are all measurable and explainable properties of wheels. Would you care to explain how you measured these and attempt to explain why the new wheels gave you all these advantages over the old ones.
I'll let you off the hook with two claims since I can't argue about what goes on in your head.
More enjoyable
Felt Better.