Cyclist33
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- Location
- Warrington
I'm assuming here that Yellow Saddle, Citius and the like are all riding round on steel single speed bikes with wooden wheels and rod brakes...... no? why not?
Taking their arguments to the logical conclusion any technical "improvement" since the introduction of the chain driven "safety cycle" would not have been required and is merely pandering to consumerism.
Admittedly this is a case of reductio ad absurdum, but it does serve to illustrate the point that like most products advances in cycling are driven by small, incremental technical changes. Taken in isolation each change may not be necessary or have a measurable impact on performance, but taken over time they build up to an all-round better product.
It's also the fact that for a large number of people, the main driving force behind an "upgrade" is an aesthetic one. The fact it's "lighter, shinier, redder, or whatever" is the whole point, and assuming they can afford the outlay then good luck to them.
Oh, and finaly, without people spending money on upgrades/new bikes how long do you think the cycling industry will survive?
Lightness isn't an aesthetic property. Technical or ergonomic maybe.
I don't know if "It's also the fact that..." is a sensible way to put it - I mean there isn't a factual expression of your observation. But anyway. I think an issue which has been debated ad infinitum on here is that people can be driven by the feeling that they are improving the performance ability of their bike by spending humungous amounts of unnecessary cash. I was one of these people but after reading the various mathematical arguments alluded to previously, I came to the conclusion that they were sound, or at least that I couldn't refute them. Since then I have somewhat re-embraced my current wheelsets and abandoned my desperate longing for a new expensive one, as I have realized it would be a fool and his money, easily parted. One pleasant side-effect of this has been a renewed appreciation of my current rides.
That said, I am thinking about spending what would be for me a lot of money on some wheels in the Summer but this is purely on aesthetic and existence values and not out of any misguided or mismarketed ideas of performance enhancement. I believe that is what Yellow Saddle et al have been trying to open our eyes to, and it should be applauded, not ridiculed. It has saved me £100s.