Sure
Its just idea's right now.
so 3 routes
10K for those REALLY obese who are wanting to START the change
25K for those who have made changes, who are on a "diet" (hate that word) and on it with working out.
50K for those like me, who have lost everything and are now at goal and always looking for ways to push.
Anyone can also join in to raise money for Obesity Charity's
Do Bike Events organise and insure events ?
Edit: I have fired off an email to bike events anyway, who else could I contact ?
Hey, I like your idea!
How about Kilo to Go? (Cheshire Cat etc...) Maybe they'd give you some pointers. Perhaps have some sort of tie-in with them or another sportive arranger? Mutual promotion, perhaps?
They get their name associated with something which is big news at present (which may generate more income via future riders for their other events.) You get pro involvement and probably much more publicity with their organisational assistance.
They also get brownie points for helping with a worthwhile event.
How about getting a well known personality on board? Ideally someone who's used cycling to alter his or her lifestyle?
Good luck and keep us posted!