While the "traditional bike shop" is definitely struggling, I think there's definitely a rise in people specialising in just repairs / maintenance. This is evidenced by posts I see on FB from people asking for recommendations for places to get work done; with this throwing up a lot of non-shops that I'd not heard of - often one-man-bands working out of vans on-site, from small units away from main shopping areas or even home I imagine.My guess is that bike shops will follow the path of tool shops.....relocate to the internet or close. I'm not sure where people will go to get their bikes fixed/serviced.
I actually considered trying something like this myself if I ever manage to get back to Oxford, but chances are I'd not have the space and in any case it seems that market is already well-served by folks with similar ideas. Besides, at the rate I work I'd probably have to charge £300/hr to make it work
This makes good sense as a business model - you need far less floorspace than a shop as you don't need to display large, bulky items and what stock you require is limited to spares which take up relatively little room. You don't need to be located to attract casual passing trade, meaning the cost of renting your premisis is even less.
Sunk costs are considerably less; requiring tooling which can be built up relatively gradually and re-use, while stock cost is limited to spares which are a lot cheaper than a showroom of thirty bikes. You're also less likely to get stung by timebombed stock having to be sold at discount once it's been superceded by next year's model.
The bulk of your turnover will be labour, and if you operate "by appointment" you can spend your time a lot more efficiently by fitting work in around other things, rather than sitting in an empty shop for eight hours a day waiting for someone to come and fondle something before they go off and buy it for less on the net.
While there are obviously car dealerships that do both sales and repairs, there are also a lot of smaller garages that only do repairs and there's no reason why this model shouldn't transfer to the bikes as well.
While I do sympathise with bike shops, I despise the unspoken assumption that enjoying any gear-related hobby or sport should be underpinned by constant, un-necessary, rampant, fashion-driven consumption. As usual the marketing scumbags have done an excellent job in duping many into unquestionably buying into this ultimately unsustainable mindset.
IMO like many others, marketing has inflated this industry far beyond the size it should naturally be, and if people buy fewer bikes and keep going what they have, in many ways that's a good thing - consuming less energy, fewer resources and creating less waste.
Indeed -the level of acceptance of anti-cycling bias on social media is shocking. I read an article in the local paper recently from one of the local cycling advocacy groups - a harmless puff piece about cycling-related new year's resolutions. Top comment was from a bloke who apparently once got hit by a cyclist, followed by a load of bile from enraged gammons about how the paper is providing a platform for the "lefty cycling mafia" or similar.I think this is 80% of the reason my cycling has dwindled away to a handful of rides this year. Traffic just keeps on increasing and the impatience and aggression from drivers just seems to be getting worse. If our local Facebook page ever happens to mention cyclists there is the usual vitriol from nearly everyone who comments. I think it has just about put me off. My Wattbike can’t be delivered soon enough and I will try and enjoy virtual cycling instead.
It's utterly bizarre - when was the last time you read an innocuous article about motoring to have it spammed by people banging on about how they were once involved in an accident, or poor standard of driving?
While depressing the associated psychology fascinates me - best I can come up with is that driving has become normalised while cycling hasn't, so we're seen as the non-confimist outsider. Further, we get to enjoy benefits over the motorist (freedom in traffic, much lower running costs, improved fitness etc) that cause resentment amongst the gammonati as they're unwilling to make the sacrifices (physical exertion, exposure to the elements, lack of perceived social status) necessary to share these benefits.
To be fair those of us who appreciate the precious ferrous are certainly in a minority and their stock is likely to reflect the areas of highest demand. In addition I think steel draws a certain informed, measured, long-termist mindset that probably doesn't generate a lot of repeat business..I asked what steel bikes they had. "Nobody buys them anymore."
On top of that you have a massive oversupply of low-end road bikes on the used market that were bought during covid, not used and people are looking to move on..No @Greasy Gilbert the reason that the big shops like Evans are struggling is the well known surge in sales over COVID. This is separate to the problems faced by small independent bike shops.
The surge created supply problems and when that was overcome retailers continued to order stock at the same level leading to overstocking when demand fell away due to rises cost of living and recession. That's why distributors have gone to wall and manufacturers have seen a downturn in sales.
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