PaulSB
Squire
- Location
- Chorley, Lancashire
I've been a Strava subscriber for three years and have to say this hadn't occurred to me. I subscribed because I wanted to support Strava.I suppose the other angle, that I don't know if anybody has touched on is that maybe paid up subscribers were drifting away as perhaps they were thinking
"What am I actually getting for my money, not a lot when all the free users are getting nearly all the features I am paying for"
Certainly when I was a free user under the old conditions I couldn't see a great deal of advantage in paying.
Your point though is very valid. I have been a Guardian Supporter for several years. Alongside buying the paper at weekends I was using the online service for free. Sometime ago I became a supporter and paid £100pa. I got nothing for this but was quite happy to continue.
Last year the paper asked if I would contribute for other features online. Again I did - another £100. Then I discovered all these features were free to all online. I felt ripped off.
I cancelled all my voluntary contributions to the paper. Cost them £200 pa and an unhappy customer.
So yes it's necessary to be very careful with such changes.