Tour de France 2016 **SPOILERS**

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coffeejo

Ælfrēd
Location
West Somerset
Ha! Selfie! Brilliant!
 

bozmandb9

Insert witty title here
Is it just me, or do others find the Skoda advertisements patronising and annoying? To me them seem to exemplify ignorant pre-conceptions about cyclists, and take the piss in a way which I'd expect from ignorant motorists.

Makes me wonder why on earth they sponsor it. Apologies if this has already been covered.
 
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smutchin

Cat 6 Racer
Location
The Red Enclave
Is it just me, or do others find the Skoda advertisements patronising and annoying? To me them seem to exemplify ignorant pre-conceptions about cyclists, and take the piss in a way which I'd expect from ignorant motorists.

I like them, they're funny. Don't tell me you've never sat at the traffic lights on a shopping bike and imagined you're about to start the final of the Olympic sprint race?
 

coffeejo

Ælfrēd
Location
West Somerset
Ha! Selfie! Brilliant!
Screenshot_20160724-144711.png
 

bozmandb9

Insert witty title here
I like them, they're funny. Don't tell me you've never sat at the traffic lights on a shopping bike and imagined you're about to start the final of the Olympic sprint race?

Just doesn't seem right to me. Would they show fat dads having a sunday knock around if they were sponsoring the World Cup? I think something a bit more exciting and respectful would be appropriate, celebrating the tour, even if reaching out to ordinary mortals at the same time.
 

mjr

Comfy armchair to one person & a plank to the next
I like them, they're funny. Don't tell me you've never sat at the traffic lights on a shopping bike and imagined you're about to start the final of the Olympic sprint race?
Not since I was a child. Do many children buy Skodas?

Skoda: let's point and laugh at cyclists to distract from the fact we're emissions-test-cheating VWs really so have been poisoning cyclists for years.

I preferred their race support vehicle ad from a year or two ago, where a bidon got thrown across the windscreen and so on.
 
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