It's just fantasy TV and so much so that I'm sure the production company would say they are not misleading anyone as everyone knows it's just entertainment. 'Boys Own Adventure' cartoons brought to life.
The sequences at Verdon took days to film. Even the premise is slightly spurious as there is no road that goes all the way to the bottom there. There's no denying Leo Houlding is a superb climber, but he is the first to admit this was no documentary, it was a publicity / money earner for him that they grabbed with both hands.
I just think some of these 'informercials' for the car are a bit weak and the crass incorporation of their 'screw the planet' message is unnecessary. Last night they were a little too casual in their differentiation between the magnetic north pole and the North Pole. Getting to one is still a great challenge, the other is a remote point in north Canada, on firm land, where you can take a guided trekking trip from any number of holiday companies. So the message was 'Hey look, we (with massive back up) have driven to somewhere to which other people have walked on their holidays'. Wow.
It's like saying the magnetic summit of Everest is in Hyde Park and then claiming you have proved that climbing Everest is no big deal because you've just driven there.