magnatom said:Ha! Read my posts ya muppet! You will actually find that I would happily have someone female and pretty heading this campaign. I'm no media expert, but having someone who comes across well and is a representative of the group of people this needs to be most aimed at (female cyclists). As well as that, a pretty female face would appeal to the almost exclusively male skip/lorry drivers.
I'll quite happily slink into the background.
Why does it mainly need to be aimed at female cyclists?