Time for action

[Origamist]

CotterPin - do you think the LCC would support a shock/viral/campaign vid targeted only at cyclists?

 

[CopperBrompton]

The proposed video is targetted at cyclists and HGV drivers alike.

 

[Origamist]

I thought the central focus was on cyclists going up the left of HGVs - hence the slogans?

 

[CopperBrompton]

Indeed, but to be honest I have not been following this thread so don't know what type of advert you are going for.

There are two polls that have a few days to run, but it seems clear that the style will be hard-hitting and that the priority is a video.

 

[magnatom]

Mr P, I can see where you are coming from, but those slogans just would not stick in the mind. There are plenty of slogans like this and IMO they are simple, but instantly forgettable.

As we need to get cracking with this, might I suggest we go with

This Lorry has a crush on you.

Depending on how it would work with filming, we could actually have two videos. One using the above slogan, and aimed at cyclists and one using:

Your Lorry has a crush on that cyclist.

For HGV drivers. The video could use a lot of the same footage, just edited differently to show more of the relevant perspective.

I know the main focus is on cyclists, but it would take only a small amount of effort to extend it to HGV drivers.



Assuming there are no major objections to this, we need to start chasing people up. I can also arrange to get the correct website reserved.

So are we ok to go?

 

[CopperBrompton]

I thought the central focus was on cyclists going up the left of HGVs - hence the slogans?

That is indeed the theme, but the message will be (a) cyclists don't do this and ( HGV drivers take extra care looking for those who do

 

[CopperBrompton]

As we need to get cracking with this, might I suggest we go with

This Lorry has a crush on you.

I think that's memorable, powerful and conveys the right message, so gets my vote.

I don't see any slogan being used in the video - the message there is visual rather than verbal - but the above would work well if we also produce a poster and/or card.

So are we ok to go?

Have we yet found anyone to shoot the video?

If not, and we can get a truck, I'm can do the filming using semi-pro kit, but we'd need (a) a truck, ( some bits of broken bike, helmet, etc and (c) someone to do the video editing.

 

[Origamist]

That is indeed the theme, but the message will be (a) cyclists don't do this and ( HGV drivers take extra care looking for those who do

This is my point. It is looking at the issue through the prism of cyclists going up the left of HGVs.

I'd put a storyboard together or a rough cut of the vid and see what the LCC say - they have been campaigning on the issue for years.

 

[CopperBrompton]

Um, that's not a prism, that's the subject of the video!

We already have a rough storyboard - see back up the thread - and as I say, the last thing we need right now is more opinions, otherwise nothing will ever happen. We now need to get a team together and get on with it.

 

[magnatom]

Um, that's not a prism, that's the subject of the video!

We already have a rough storyboard - see back up the thread - and as I say, the last thing we need right now is more opinions, otherwise nothing will ever happen. We now need to get a team together and get on with it.

+1

I'll write more at lunch time.

 

[Origamist]

Um, that's not a prism, that's the subject of the video!

We already have a rough storyboard - see back up the thread - and as I say, the last thing we need right now is more opinions, otherwise nothing will ever happen. We now need to get a team together and get on with it.

The subject of the video is refracted through the prism of cyclist behavoir at junctions. As such, there is the potential danger of the video being counter-productive and misleading.

If you don't feel the need to contact people who have vastly more experience than you on the subject - good luck.

 

[CopperBrompton]

I think you haven't read the thread you're commenting on, Origamist.

 

[CotterPin]

CotterPin - do you think the LCC would support a shock/viral/campaign vid targeted only at cyclists?

Good point - I've emailed them to alert them to the latest on this discussion. Hopefully, someone will be along from that organisation to comment.

 

[Origamist]

I think you haven't read the thread you're commenting on, Origamist.

I have read the thread.

My advice about discussing things with the LCC is offered in good faith - if you want to ignore it, that's your prerogative.

 

[CopperBrompton]

I appreciate it's offered in good faith, but there comes a stage with these things were we either act or we get into an infinite loop of differing opinions until everyone gets fed up and nothing is done.