Time for action

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nigelnorris

Well-Known Member
Location
Birmingham
I see someone has already volunteered to provide web services, but if you need a fallback I have spare hosting capacity and am familiar with blog/forum setup/administration [up to a point]. I'm not up to building sites from scratch though, so am most likely best left as a last resort.
 

ttcycle

Cycling Excusiast
http://www.rospa.com/roadsafety/resources/videos/cycling.html

One of the filmmakers drew my attention to this - the narrator is a bit dull and patronising... Said can we create anything that is as good as this? I suppose it's an awareness vid and a bit preachy not right for our needs as we're after a 30 second vid that can be used virally right? There may be a useful resource to link up with if they've already tried to raise awareness - first time I knew about this video..

Spoke to a friend about the 'plenty of room' - the difficulty is that this can seem a little too polite and twee and not hard hitting or memorable enough. Do you know what I mean? Even the stay safe stay back slogan in the vid above has less misintepretation to it.
 
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magnatom

Guest
Ok guys. As my oldest boy says, lets get our thinking caps on, for a slogan.

My starter for 10:

Lorries have a mean left hook.

Obviously this would appear with a dramatic photo.

Maybe you could use boxing lingo throughout the clip, i.e. Cyclist drops his guard, cyclist jabs down the left, lorry is going for a body blow etc, cyclist is on the ropes (i.e. railing) etc.

There you go. I've got my daft idea out the way. Any others?
 

Sh4rkyBloke

Jaffa Cake monster
Location
Manchester, UK
I think filming a cyclist in front would possibly have more impact (rather than being from the cyclists point of view) purely as it gives more of a context to the situation. I commute in most mornings with Tharg so I'll have a word with him to see if we can get some more relevant footage (same road, different positions/lanes and then with an HGV there too... we might be struggling though!!) with me filming him riding. I'll then throw this into a short vid to see what folks think with the more accurate footage and the different point of view.

I don't think you can have a question mark in a URL so www.plentyofroom?.co.uk wouldn't be possible (as an aside, I also read it as "plenty o froom"... no idea why!!).

I've no qualms about changing the "overall tagline" to this though, if this is what people think is best.

Some good ideas there Mags re: the tagline and overall direction, but using the boxing jargon *may* lose some of the intended audience (and if we are aiming this at mainly newbie cyclists who may not know any better, would they know it as a "left hook"?).

It's quite difficult, this campaigning lark... no wonder people choose to avoid doing it!! :smile:;)
 

classic33

Leg End Member
I've got an idea!! (exclaimation marks because it's unusual for me).

Out of sight, out of mind

I think it works because it says what the issue is. And it speaks both to cyclists and truck drivers.

I like it. What do you think?

Nice, short & easy to remember.

Why not out of sight, but not out of mind.

The driver has to try & work out where you'll reappear.
 

Origamist

Legendary Member
ttcycle said:
http://www.rospa.com/roadsafety/resources/videos/cycling.html

One of the filmmakers drew my attention to this - the narrator is a bit dull and patronising... Said can we create anything that is as good as this? I suppose it's an awareness vid and a bit preachy not right for our needs as we're after a 30 second vid that can be used virally right? There may be a useful resource to link up with if they've already tried to raise awareness - first time I knew about this video..

Both the Met and ROSPA vids are in the Campaigning section. There is also this longer vid that I linked to last year:


View: http://www.youtube.com/watch?v=pgzsxgrryEQ&feature=related



View: http://www.youtube.com/watch?v=XARYZR5t6l4&feature=related
 
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magnatom

Guest
So, at the moment we have the following ideas with some more of my crazy ones:

Plenty of Room?

Watch this Space (used before, does this matter?)

Out of sight, out of mind.

Do not ride - down the inside

Lorries have a mean left hook

This lorry has a crush on you...

Life is short on the left

Have a right to live

The cyclist was left to die


Any more so I can create a poll?
 

CopperBrompton

Bicycle: a means of transport between cake-stops
Location
London
I'm not sure that a poll makes sense, as the slogan has to work with the creative execution. I'd suggest details like this are left to the team who'll actually be working on it.
 

Jake

New Member
well i like:

Plenty of Room?
Lorries have a mean left hook

This lorry has a crush on you...
 
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magnatom

Guest
Ben Lovejoy said:
I'm not sure that a poll makes sense, as the slogan has to work with the creative execution. I'd suggest details like this are left to the team who'll actually be working on it.


Fair enough, although I think it is only the team who are reading this thread now!;)
 
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