Rhythm Thief said:I can certainly ask. I could push the "good publicity for the company angle" and see if we can cruise around Birmingham and environs.
That would be brilliant RT.
Rhythm Thief said:I can certainly ask. I could push the "good publicity for the company angle" and see if we can cruise around Birmingham and environs.
I've got an idea!! (exclaimation marks because it's unusual for me).
Out of sight, out of mind
I think it works because it says what the issue is. And it speaks both to cyclists and truck drivers.
I like it. What do you think?
ttcycle said:http://www.rospa.com/roadsafety/resources/videos/cycling.html
One of the filmmakers drew my attention to this - the narrator is a bit dull and patronising... Said can we create anything that is as good as this? I suppose it's an awareness vid and a bit preachy not right for our needs as we're after a 30 second vid that can be used virally right? There may be a useful resource to link up with if they've already tried to raise awareness - first time I knew about this video..
Ben Lovejoy said:I'm not sure that a poll makes sense, as the slogan has to work with the creative execution. I'd suggest details like this are left to the team who'll actually be working on it.