No apple & custard?!
I'm a cheesecake man myself.
What's interesting (and I know the scale is quite small) but it's not just a rise, it's quite a dramatic rise.
Yes, all the usual caveats but if the trend line to the mid-90's had continued there would have been about six fewer deaths (40% less) by 2011.
Anyone got any idea where I can find some normalising data such as the number of competitors/races/distance?