I was attempting to illustrate that there have been major concerns expressed about this tournament from the get-go - and before.
Now, for absolute clarity, I think I also made note that the process has been a useful one in that it has brought the issue of human rights in Qatar, and to a lesser extent the wider ME to World attention. I also used my own personal experience to illustrate the it had, to a fair extent, gone under the radar hitherto.
Do you think that's a media sound bite (and I do note the slight irony in your writing like the Super Smashing Sun Copywriter - unless sheesh is a comment on the food? (or ????? as you would typically emphasise 😊)