Or, the marketeers are relying upon another bit of snake-oilery to sell their product.Yes there’s a paper that shows you are more likely to end up in hospital with a head injury if you wear a helmet. There’s another paper than shows a helmeted head will make contact with the ground in 70% of cases where as without the helmet they’d be no impact. Plus the introduction MIPS clearly indicates that a problem has been found with helmets causing rotation injuries to the brain, during accidents..