In that case why is it that that when you view websites selling helmets, there's very little information about the supposed safety reasons for actually wearing a helmet? Apart from any reference to conforming to EN1078 or other international standards, they don’t actually say much about the helmet protecting you.
Here's some random examples from various places:
POC Octal Aero Raceday -£198. 221 words of descriptive blurb. The only “safety” reference is
“To further improve safety, the Octal provides more coverage and additional protection for the temples and back of the head and the EPS liner is strategically thicker in the most exposed areas”. Thicker than what?
Kask Protone - £189. 542 words of descriptive blurb. The only "safety" reference is
“Its strengthened frame further reduces the risk of a shock breaking the shell.” So no mention of protecting your skull, just that the shell might be less likely to break!
Giro Synthe - £195. 363 words of descriptive blurb. No "safety" reference mentioned at all.
Giro Aerohead Ultimate Helmet with MIPS - £395. 665 words of descriptive blurb. Apart from saying the carbon compound they use is stronger than other carbon compounds and that the shell is stronger than previous helmets they’ve made, the only “safety” reference is the inclusion of MIPS:
“designed to redirect energy and provide more protection in certain impacts”. What impacts?
Giron Aeon -£149. 359 words of descriptive blurb. The only "safety" references are that being lightweight doesn't compromise its protective qualities. Although it doesn't say what those qualities are.
What they all seem to extoll in far more detail is how light and airy and well ventilated they are, coupled with the fact you can hook your sunglasses on them as a cool feature. The blurb used by the online shops merely seems to copy what's on the actual manufacturers' websites.
If we should be wearing helmets because they’re absolutely brilliant at protecting us, why don’t they actually say anything in detail along those lines?