You realise that is exactly what he wants. He's lost all his TDF titles so now he wants to win at PR. If he was genuinely remorseful he would be saying what a weight off his shoulders it was (a la Hamilton, Millar etc), not telling of his regret at being found out.
Of course it's what he wants, no-one wants to go through life as a Pariah. He was a wrong 'un big time and I was glad when it all unravelled for him, but nevertheless he is a complicated and fascinating character with a story to tell and the value of his proposed book will depend on exactly what he does tell.
We look forward to a review of it.
Whilst that is certainly true, it does depend on how much he tells and whether he adds anything to the facts that we already now from USADA and Hamilton's book. Incidentally I'd recommend, if you haven't done so already, that you read the USADA reasoned decision first. Not least because it's free and doesn't put cash into the pocket of a cheating bully.
I'm not sure he's that complicated. I think he just wants to win at everything all the time and chooses the tactics to suit that aim. It used to be doping, bullying and intimidation, now it's this "open, honest"* approach to the media.
