IanSmithCSE
Guru
- Location
- Worcester, Worcestershire
Good morning,
New Day already do co-branded cards with AO, Argos and others so this is nothing new to them.
However New Day have tended to focus on the customers who find getting credit hard, otherwise why not use your bank's credit card? So the Amazon card may allow those without credit to start getting into debt because others don't, possibly correctly, feel that the customer can afford the debt.
In some ways it is a bit like offering Klarna, but avoiding the issues that may come up as MPs etc get concerned about this type of credit.
The Amazon application screen has a couple of personal questions about the applicants finances and if answered correctly the applicant can spend part of their credit limit immediately, on Amazon only, without having the card or knowing its card number!
Bye
Ian
The Amazon card is issued by New Day, they of Aqua and Marbles credit cards and the new Bip. "card-less credit card".I did notice last night, there is an Amazon credit card, done by Mastercard. Coincidence, I think not.
New Day already do co-branded cards with AO, Argos and others so this is nothing new to them.
However New Day have tended to focus on the customers who find getting credit hard, otherwise why not use your bank's credit card? So the Amazon card may allow those without credit to start getting into debt because others don't, possibly correctly, feel that the customer can afford the debt.
In some ways it is a bit like offering Klarna, but avoiding the issues that may come up as MPs etc get concerned about this type of credit.
The Amazon application screen has a couple of personal questions about the applicants finances and if answered correctly the applicant can spend part of their credit limit immediately, on Amazon only, without having the card or knowing its card number!
Bye
Ian