I find it odd as well. Trying to get heat into an alloy wheel is a no go as it takes ages.
It is more difficult to locally heat a mass of aluminium than a mass of steel because the aluminium is an excellent cponductor of heat and it would tend to distribute the heat to the whole workpiece rather than concentrate it locally like steel would. Some steels, especially stainless is such a poor conductor of heat that you get forget about heating the extremes of the workpiece unless you actually apply the heat to the individual areas.
Further, some metals require more heat to raise the temperature by a given notch. For instance, to raise the temperature of a gram of aluminium requires just under 1 Joule of energy per degree Celcius. To heat a piece of iron by one degree Celcius you need only half that amount of energy. It therefore requires less energy to heat steel. It is not only energy input but also how quickly the energy dissipates. Aluminium's thermal conductivity is high and to heat something like a crank means you have to heat the entire crank (or just about) whereas if you want to heat a steel crank stuck in the same way, just a little bit of local heat will do the trick.
Will the steel and aluminium expand at the same rate and therefore make the exercise futile? For this you have to look at how much they expand when heated. This is the co-efficient of expansion. The coefficient of expansion of aluminium is 22 and for steel it is 11. Forget about the units but look at the number only. It shows that for a given amount of heat, aluminium will expand twice as much as steel.
Long story short: bring on the blow torch but.... and there is always a rider to these things. It is no substitute for a proper puller and proper technique.