Specialized...you may want to rethink this one

[asterix]

Apparently, with the aid of lawyers, a compromise is in sight. Where would we be without lawyers?

 

[GaryA]

Its a discraceful but typical enclosure of the unowned.... and like all enclosures, a criminal robbery legalised under intellectual property 'rights'

 

[deptfordmarmoset]

Appears Specialized overstepped their bounds and didn't have the authority to demand what they were asking

http://bicycleretailer.com/north-am...y-bike-shop-can-use-roubaix-name#.Uqaikn-9KSO

So their ''A big boy made me do it'' argument isn't going to work then. Because the big boy didn't.

 

[Cycling Dan]

You steal something that I built up to have a good brand image and then you try to profiteer from it. I would be pissed and chucking lawyers at you as well.

 

[snailracer]

You steal something that I built up to have a good brand image and then you try to profiteer from it. I would be ****ed and chucking lawyers at you as well.

From the link posted earlier:

“ASI says it owns the worldwide rights to the Roubaix trademark — it’s had a Fuji Roubaix road bike model in its lineup since 1992 — and has licensed it to Specialized since 2003....
...ASI has used the mark in Canada for well over 10 years, giving it first-use trademark rights in Canada...
...We are in the process of notifying Specialized that they did not have the authority, as part of our license agreement, to stop Daniel Richter … from using the Roubaix name,”

 

[GaryA]

You steal a name from a french town, plaster it on your property and demand everyone respects it as yours with no rights to plaster on their property!
The breathtaking arrogance!
Who the fcuk do they think they are?

 

[Mr Haematocrit]

It's all over Specialized have the trademark under licence from ASI who say they have no issue with Cafe Roubaix

Interesting update on the situation.
http://bicycleretailer.com/north-am...y-bike-shop-can-use-roubaix-name#.UqcD1klOwzn

BOULDER, CO (BRAIN) — Specialized Bicycle overstepped its bounds when it registered the Roubaix trademark in Canada and then tried to prevent a Calgary retailer from using the name, Advanced Sports International’s CEO told BRAIN on Monday.
ASI says it owns the worldwide rights to the Roubaix trademark — it’s had a Fuji Roubaix road bike model in its lineup since 1992 — and has licensed it to Specialized since 2003. ASI’s Pat Cunnane said the company has no problem with retailer Dan Richter using the name on his store, Cafe Roubaix.

Normal service resumes..... we can get back to lynching car drivers, people who ride specialized, MAMIL, daily mail readers

 

[ianrauk]

Anyone need some cotton thread and a needle?

 

[thom]

Anyone need some cotton thread and a needle?

Specialized still have to react and accept they were nobbers - that will be an amusing press release - they may still dispute who has ™ rights in Canada.
Even if they back down, it's wouldn't be because they wanted to, rather that they had been forced to, either legally or through the bad PR. So I think a few people would be reticent about being a patron of theirs going forward.

Disused shirts would make bike cleaning material...

 

[Strathlubnaig]

I think specialized was probably making a point with the shop owner that they take invasions of their trademarks very seriously. So in future people will ask them rather than just do it and get caught out later.
Something will likely be worked out and this will never go to court or even close. It was just a full barrage to get their point across and clearly for everyone.

Yeah, I guess that worked out exactly how they wanted eh

 

[mark st1]

Specialized still have to react and accept they were nobbers - that will be an amusing press release - they may still dispute who has ™ rights in Canada.
Even if they back down, it's wouldn't be because they wanted to, rather that they had been forced to, either legally or through the bad PR. So I think a few people would be reticent about being a patron of theirs going forward.

Disused shirts would make bike cleaning material...

No such thing as bad publicity as they say.

 

[ianrauk]

Specialized still have to react and accept they were nobbers - that will be an amusing press release - they may still dispute who has ™ rights in Canada.
Even if they back down, it's wouldn't be because they wanted to, rather that they had been forced to, either legally or through the bad PR. So I think a few people would be reticent about being a patron of theirs going forward.

Disused shirts would make bike cleaning material...

Oh well, that joke fell flat then

 

[Dangermouse]

I do think that with the very public outcry, Specialized will have seen a drop in sales, but will soon pick it back up and swiftly move onto the next legal threats to some poor little shop selling something they think they own the rights to.

 

[Dangermouse]

I have just read the full report from BRAIN and it clearly states that the Roubaix name is only licenced to Specialized and they have no authority to stop anyone else using it BRAIN have been in contact with Café Roubaix and told Dan that he can continue using the word Roubaix.

There is a legal owner that Specialized actually licence the word from and they are furious at them for this PR fiasco...............ASI do own the word Roubaix AND licence it to Specialised.


Specialized own goal I believe

 

[snailracer]

No such thing as bad publicity as they say.

I hope it works for Cafe Roubaix!