It's just that no one wants to be the first.![]()
I respectfully suggest you look again at the attire of your fellow cyclists! There are many without padded shorts, as has always been the case. The increase in numbers cycling in the UK has definitely meant more people are wearing the kit but look equally for those bods that don't.
It was very much one of the refreshing aspects for me to see when I was last in the UK last month. That is, the number of non 'lycra brigade' cyclists on the road.