Tyres at the same pressure will have the same surface area in contact with the road. The shape of the contact patch is likely to be different (long and thin vs short and wide) but the area will be the same.I have to confess, I don't understand that.
Why would a 28c tyre, of a given brand, offer less rolling resistance than a 23c version of the same tyre at the same pressure? I would have thought the narrow tyre would produce less resistance due to it having less surface area in contact with the road, and therefore less friction?
No doubt a clever person will be along in a second with all kinds of complex mathematical formulae to explain this