Bought a cheapish £15-20 quid padded shorts and felt some improvement whilst training for hard (for me) ride, always had discomfort after about 30mile or so but just thought that's part of the deal....last week, took a chance on some £60 quidish bib shorts from castelli
This weekend did a near 70miler (1st sportive) and had no discomfort at all, during or after the ride. I was dreading the usual discomfort, but none - nothing, well..not from that area anyway.
my point is, maybe don't persevere too long if the gear you get is uncomfortable, maybe try other stuff ££££££'s argghhh!