I'd like to believe in what Pashley are trying to do , but I fear that what and how they traded before this new CEO took over,it's previous model line up, is going to hold them back, .
Mostly the pricing structure, and the previous models, I rather liked their Guv' nor Pathracer and some extent Princess models, but they were overpriced for what they were,.
Whatever some say Price is the main driver , and whilst a premium steel framed Gravel bike is a good idea ,others are doing it at a better price and level.
It just isn't enough to say it's British built, the product has got to really excellent, and we all know the bicycle market is overrun with failed products and manufacturers.