Today at work I was asked to put some old Windermere steamer posters in order, what order was not specified, so I chose "prettiness*". The 1974 "See More of Windermere" was a clear winner with 4 colours in the title, sprays of flowers and a photo of a boat, at the other extreme 1978, well, it is a wonder they did not close down that year, a monochrome shot of people on a pier and a slogan so dreary I have already forgotten it did no-one any favours.
*"Aesthetic appeal" to the linguistically talented.