Is is a conincidence that they have released an interactive accident map at the same time
They get the stats down to figures which are IMO amazinly low given there are 30million vehicles on theroad, and they then realise that most people see this as acceptable risk for personal freedom so they move the goal posts and quote over a 10 year period to beef up the numbers again
Apart frrom the fact that there has been a 20% drop in the numbers over that time as well.
Who is the cynic, those organising these 'offensives' or the ones seeing them for what they are... Are you suitably scared shitless of getting on your bike now as you have seen these numbers as cycling is a very safe pastime/mode by comparison to drving or any other mode on the roads.